Why advertise in a Shopping Guide like
The Pennysaver?
- The Pennysaver reaches households weekly from Lincoln/North Woodstock in the north to Northfield/Belmont in the south and Warren/Franklin in the Northwest/Southwest to Meredith/Laconia in the east; therefore, most or many of your client’s customers, your customers or your potential buyers or sellers in the respective community or region are reached. Ask us if we are in a new territory!
- According to our current Circulation Verification Council Audit Report, out of 274 of 277 households contacted — 98.9% indicated they receive the Penny-saver on a regular basis.
CVC interviews also indicate that 209 of 274 or 75.3 % normally read or look through the Pennysaver; therefore, the Pennysaver has reader acceptance. Local people look forward to each issue and complain if they don’t get it.
- Is recognized by local businessmen as an effective advertising medium. A sample copy shows how many " believers" use it.
- The Pennysaver has the highest number of reader (individual’s classified) ads compared to other publications locally which helps create a high readership percentage overall of 75.3 as mentioned previously.
- Gives your ad maximum impact because it does not have to compete with news columns (editorial) for the reader’s attention.
- Offers a better value for your advertising dollar. Compare rates in terms of circulation. Cost per 1,000 of circulation.
- Helps readers find what they want and helps them decide where to shop.
- Gets results — run a coupon test for comparison with other print media available locally.
